Privacy Policy

Your Privacy Matters at Sports Fashion Store

At Sports Fashion Store, we’re committed to protecting the privacy of our active lifestyle customers worldwide. Whether you’re shopping for high-performance athletic wear, outdoor adventure gear, or western-style workwear, we value your trust and handle your personal information with the same care we put into our products.

1. Information We Collect

To serve our global community of outdoor enthusiasts, athletes, and western wear lovers, we collect:

• Personal Identification: Name, email, shipping/billing address, phone number when you create an account or place an order.
• Payment Information: Credit card details processed securely through our 256-bit encrypted system (we never store full card numbers).
• Activity Data: Purchase history, browsing behavior on sportystyleus.com, and preferences to improve your shopping experience.
• Technical Information: IP address, browser type, device information for security and site optimization.
• Communication Records: Emails with our Savannah-based customer service team.

2. How We Use Your Information

Your data helps us deliver the performance-driven shopping experience you expect:

• Process orders for technical outdoor gear, athletic footwear, and western wear
• Provide customer support from our US-based team
• Improve our product offerings and website functionality
• Send relevant promotions (only with your consent)
• Prevent fraud and enhance payment security
• Comply with international shipping regulations

3. Data Sharing & Disclosure

We respect your active lifestyle and limit data sharing to essential purposes:

• Payment Processors: Visa, MasterCard, JCB, PayPal to complete transactions
• Shipping Providers: Only what’s needed to deliver your gear worldwide
• Legal Compliance: When required by law or to protect our business
• Service Providers: Carefully vetted partners who assist with website operations

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your security is our priority, just like in our payment processing:

• Data stored on secure servers with 256-bit encryption
• Regular security audits of our systems
• Limited employee access to personal information
• PCI-DSS compliant payment processing
• Data retention only as long as necessary

5. Your Rights & Choices

As an international customer, you have control:

• Access, update, or delete your account information
• Opt-out of marketing communications
• Request data portability (where applicable)
• Withdraw consent for processing
• Object to certain data uses

Contact our customer service at [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

To enhance your shopping experience for performance gear:

• Essential Cookies: For site functionality and secure checkout
• Performance Cookies: Help us improve our website
• Marketing Cookies: Only with consent, to show relevant products

Manage preferences through your browser settings or our cookie consent tool.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), data may be transferred internationally with appropriate safeguards.

8. Children’s Privacy

Our performance products are designed for adults. We don’t knowingly collect data from children under 16.

9. Policy Updates

We may update this policy as our store evolves. Significant changes will be communicated to customers.

10. Contact Us

For privacy questions or concerns: